Advice was once given: don’t make the architecture look too good. There is something incredibly powerful about the new emerging architectural trends and fabrication abilities. Some of the most incredible buildings are soaring into the sky at an incredible pace. Creating healthy urban environments is something of value, but what is the cost – financially, culturally and ethereally? Culturally, through increases of social media and visual media – architecture is becoming an increasingly prevalent focus for the general public. What will this mean for the future generations?